Known as the King of the Signboards, Zenén Vargas exhibits his trade on Placer con Santa Rosa Streets and for 50 years he has been irradiating the Franklin Neighboarhood with his unique art. He began this activity in adolescence, when he learned the art of typography from his father. For years, its signboards were a colorful seal that identified public transport routes until the arrival of the “Transantiago” Public Transport system. But that breakthrough did not extinguish its activity, on the contrary, its original typography is used in the decoration of shops, it has illustrated publications and even, they look personalized designs on request. The activity of Zenén Vargas, without a doubt, has turned its signs into a mark of national identity and of Franklin Neighboarhood itself.
Avenida Santa Rosa, 2260, Santiago.